Shaniah Loriston

Business Development Consultant

Shaniah Loriston is a devoted Business Development Consultant with a passion for empowering athletes to secure their financial futures. Shaniah brings a fresh perspective to the sports industry and has become a trusted advisor in connecting athletes with the right Financial Advisors who understand the unique challenges and opportunities in the world of sports finance.

Shaniah was born and raised in West Palm Beach, Florida where her love for sports started. She remained very active all throughout high school by participating in cheerleading, dancing, weightlifting and flag football. As a former athlete she noticed the lack of financial education and financial struggles constant among her and her teammates. These early experiences sparked her interest in finance leading her to pursue a degree in finance and sports business at the University of Central Florida. With a passion for both she leverages her firsthand knowledge to bridge the gap between athletes and Financial Advisors, ensuring that the financial strategies put in place are tailored to meet the athlete's specific needs and aspirations. Her story reminds us that financial security is a vital part of an athlete's success, and with the right guidance, even the most remarkable careers can be sustained long after the final whistle blows.

Outside of Shaniah’s consulting work, Shaniah helps others reach their fitness goals through personal training where she remains deeply committed to making a positive impact in the sports community and beyond.